Episodes
Monday Jun 12, 2017
Book Creation and Launching Case Study, with Ying Han Cheng
Monday Jun 12, 2017
Monday Jun 12, 2017
Welcome back to our Case Study Series. In this episode, I am talking with Ying Han Cheng. She talks about her Book Launch Process. This is a follow-up on her Case Study we did a few months ago before she's written a book. We wanted to see how the book did! It is a bestseller, by the way... ;)
Episode highlights
- Book launch process
- Book creation process
- Hero’s journey
- Emotional journey
- Polarizing your audience to create dedicated fans
- Scared to commit to Deadline, relationship
- Focus
- Fears will come up and that is ok
- Shift in her Relationship with her fears
- More aware of them
- Take them less seriously
- More comfortable being big in the world and shining her light
- They no long cause writer's block in her
- Those fears
- Fear no one will read it, no one will buy it
- Fear only my friends will buy it but it won’t take off
- So much work to do for the launch, what if I can’t keep up with the work?
- When people volunteer to help instead of me being happy I am afraid that I will fail them not finish the book
- I aim small instead of big, which becomes a self-fulfilling prophecy
- Fear of being big and shining my light
- I am afraid to revealing my true self and my inner life – fear people won’t like the real me, make fun of me, will judge me as weird
- Perfectionism
- Too perfect inhibits creating
- My deadline is stronger than my perfectionism
- Your spiritual growth by actually releasing is as important as the product you create
- Like birthing a baby - a book has its own life
- Regrets case aging
- My identity as myself vs best-selling author vs old identity
- From the social chameleon to one voice and identity between my social and work circles
- Emptiness after launch
- Felt lost and behind her new identity’s potential for new creation
- Then more ideas and creativity
- How the Intuition tools helped her during the process
- WWIT
- TLC
- When we have fast momentum and overwhelm TLC vs putting on the brake
- 2-chairs with audience avatars
Tools used from the book
- WWIT
- TLC
- 2-chairs with audience avatars
Bio
- Bestselling author YOLO life and biz style with freedom, fun, and inspired connection
- Lifestyle innovation coach
Links
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